Jessica Keala

A Guide to Internet Marketing

Getting into internet marketing is probably a very good idea considering the current market climate and what people prefer. The traditional form of marketing, although still pretty important and reliable are not enough anymore. So the first thing you do is get a website. This is where all your clients will be able to find you and your product. When making a website, research on the specific keywords that you need to use in order for your website to be picked up by search engines. This is very important because if you do not incorporate these keywords into your text, your website will likely not be seen by the right people in the right context. You can find information about how to use these on the Invest Burundi blog.

The next thing to do is to set up an email which will be displayed on your website so that the customers can get in touch with you when needed. This makes you seem approachable and helps you develop a good relationship with your clientele.

After that is established, start working on your social media presence. This will appeal more to the younger audience while also making you seem like a more relatable and approachable brand. Social media is a gold mine for marketing your product. You could go for an advertisement on a website and that would be effective, but perhaps a more interesting approach would be to get in touch with social media influencers who have built their entire repo around telling people what they should and shouldn’t do. These people usually have a lot of following and an endorsement from them will give you a massive boost of people who will be interested in what you are trying to sell.

How to Capture Your Calligraphy Artwork Videos With a Smartphone

Digitizing your calligraphy work can help you expand your social media accounts and increase your fans. The algorithm of Instagram gives the videos higher number of suggestions when compared to that of picture posts, so it is evident that you need to learn how to capture videos of your calligraphic artwork. Videos provide a highly engaging medium for beginners to learn about your art techniques, and this way they would be able to get instant value from following your page. After all, we don’t want to scare away the new followers by posting complicated stuff that doesn’t add any eye-catching element to the post. It is very easy to get hypnotized by amazing time-lapse videos online, which provide a quick way of learning new skills for beginners. For some people, it might even be therapeutic to watch your calligraphy videos – which provide short tutorials to them in an interactive way. You don’t need to spend your money to purchase a fancy camera, because you can capture the entire video through your smartphone in a highly convenient manner. You don’t have to be a technical guru to make these videos, and you can follow the steps provided on this page to make mesmerizing videos of your artwork.

Utilize Diffused Natural Lighting Spots

Lighting plays a key role in bringing unique effects and visuals in the video, and can make or break the deal for you. Finding a well-lit space in the building would not only allow you to take perfect video sessions, but you would also be able to save up substantial amount of money – which you would have spent on artificial lighting. Utilizing daylight to your advantage would make things easy for you, as you would plan all your shoots to take place during daytime – which would in turn leave up ample amount of time for editing throughout the remaining part of the day.

Assemble a Stable Mini-Tripod

Stabilization plays a key role in producing a high quality video that remains in single position throughout the shoot, so that your viewers find it comfortable to stay focused on your calligraphy content without being distracted by sudden change of camera angles. Rather having to place your phone on a stacked pile of books, you would be able to capture all the details by utilizing a sturdy mini-tripod – which would be placed right above your artwork. Because of the fact that you would be recording your own material, so this leaves you with only one option: to purchase a high-quality tripod for smooth recording. You don’t want to end up with a tripod that shifts it positions after being in an upright position for several hours, this is the reason you should always run demo tests before finally recording your original work.

Record Your Videos

Depending upon your setup, you should always take a few trial attempts before engaging in your calligraphic content, because this would allow you to eliminate the chances of ruining an entire video. During your initial attempts, you might notice in the video that your head got in front of the artwork – that constantly blocked the view of the paper. Before finding out that your head or hand was in the way throughout the video recording, you should always run experimental trials to properly be aware about the angles and dimensions of your shot. Before jumping into something bigger, it is always better to be aware about the potential errors that could happen in the shooting session. Once you are done with recording, you should carefully edit all the shots, so that you can create perfect video clips.

Calligraphy Nib Guide For Beginners

Whether you are just starting out as a newbie calligrapher or you have been performing the basics for a few months, getting detailed information about various types of nibs is crucial, because that would allow you to fully explore your potential as an artist. Internet is rife with blog posts and articles about tips and tricks regarding calligraphy, but many of those writers assume that the readers are already pro in the field and don’t need to know about the basics. Most beginners are not aware of the fact that there are substantial differences in the types of nibs available out there in the market, and each type is designed for specific outcomes. It all might seem bewildering when you are first starting out in this field, as there are several nuances that you need to be aware of, so that you don’t end up ruining your artwork. Dip pens or nibs are the ultimate tools for all the calligraphers that want to express their emotions and feelings in their art without any tangible barriers. The writing flow that can be achieved from a dip pen can never be compared to that of a fountain pen, because the former is designed to portray minor details in the final work. You would also be able to have a diverse range of inks to choose from, which can help you resonate with the type of artwork you want to portray in your upcoming calligraphy projects. There are various beginner-friendly nibs that you can try out for your initial work.

Nikko G

This is one of the most recommended nibs to beginners, because it prevents them from blotting the paper or making marginal errors, which in turns helps you to stay from the frustration and stress. Many novice calligraphers might go through a depressive phase, because of not being able to fully express their art with the help of dip pens. Whether you want to do drawing or calligraphy, you can make impressive pieces of art with this type of nib. The flexibility of this nib makes it the best tool to make thick down-strokes and thin up-strokes, because the tines can easily be moved by changing the pressure on the nib.

Brause Steno

Also known as “Blue Pumpkin”, Brause Steno is a great upgrade for beginners who have got the hang of using the Nikko G nib. The large size of this nib gives it a high ink retention ability, which means that you would be re-dipping the pen less frequently. The exertion pressure of this nib is slightly less compared to that of the Nikko G, which makes it perfect option for beginners who want to start their artwork in a more professional manner. The tines go apart by exerting pressure, but they have limited flexibility, so you would not be able to make sharp upward and downward strokes. Due to the ink retention capability of this dip pen, you should use inks that have high viscosity, so that the paper does not quickly absorb all the ink.

Brause 66EF

Brause 66EF, or Brause Extra Fine 66, has a great flex strength that gives it a dynamic capability of being used for a diverse range of artwork. The tines can go wide apart after external pressure, which means that you would be able to make dark shades by downward strokes without any inconvenience.

Leonardt Hiro 41

It has a comparatively rigid set of tines that go apart easily by applying pressure on the paper, which means that you would be able to do your calligraphy projects in a much more professional manner.

Modern Calligraphy: What You Need to Know as a Beginner

The ancient art of calligraphy has been around for centuries, and it initially started out in European iterations for religious texts and scriptures. It kept on evolving through the passage of each century, and it gradually stopped further progressing after the arrival of printing press and other related technologies. The automation of text made it difficult for the calligraphers in those texts to use their standard medium to portray their artwork, and this resulted in the decline in the expansion of this artwork. Luckily, towards the end of the 19th century, all of the ancient calligraphy scriptures were brought back to life and this gave a new picture to this historic art. The renewed interest in this obsolete opened up new possibilities for the new entrants in the field, and the artists of that time introduced their own calligraphic styles – which later on became the mainstream forms of art and design. This new form of non-traditional calligraphy, also known as modern calligraphy, can be learned by almost anyone without any expertise in the field. It has loosened the restrictions for beginners, so that we can all express our artistic skills and talents without holding back on anything. There are few steps that you can take to improve your calligraphy skills as a beginner.

Learn Faux Calligraphy

During the initial learning phase, many beginners might be scared of using a dip pen, because it makes them more susceptible to making mistakes and error. Faux calligraphy is a great way of gaining your confidence in the field, because you would be able to make eye-catching lettering within a few days. You can use any standard writing instrument when you are doing faux calligraphy – from a ballpoint pen to a whiteboard chalk. Even if you aren’t artistically elite, you can make mesmerizing pieces of art with your standard ink pens. Once you have chosen your writing utensil, you would have to learn to add down-strokes below each alphabet of your word. Make sure to pull down your nib in a way that creates perfectly round stokes below each word. Make sure to fill the ink properly between the two borders, so that it gives the illusion of actual calligraphic strokes.

Assemble Modern Calligraphy Kit

From turquoise wooden pen holders to specialized nib pens, you need to set up all the essentials for your calligraphy kit, which would allow taking up all the tasks without the need of gathering necessary stuff during your project. Make sure to include Nikko G nibs in your kit, because it provides a highly flexibility for the beginners to make down strokes and up-strokes without pulling the tines apart. You should also have a cup of water at your disposal – which would allow you to constantly keep your nib cleaned, so that you can make sharp strokes.

Clean Your Nibs

Too much moisture on your dip pen nib can trigger a deterioration process in it, which would in turn affect your artwork. Most new nibs are covered with manufacturer’s oil, which gives them a nice display in the store shelves and racks. You can stick your nib in a potato – which would slowly absorb all the moisture from the surface of the nib.

Set-Up Your Dip Pen

Buying a nib pen with a universal insert comes in handy, because that allows you to accommodate a wide variety of nibs – which would in turn help you to diversify your artwork. Make sure to push the petals – which are inside the opening edge of the holder – in a proper way, so that the nib doesn’t fall off easily.

Happy tech // Be yourself free wallpaper

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Yay! Let’s make our Tech-y stuff happy! Audrey and I introduced our “Happy Tech” series last month, and we’re excited to continue on this lovely wallpaper makeover journey. Audrey created the beautiful floral wreath, and seriously…how amazing?!

The longer I’ve been part of this online creative community, the more I want and need to stay true to myself. It’s hard not to compare yourself to others, especially when there are so many other talented designers and creatives who specialize in the very thing you do. And believe me, it’s brought discouragement to me on more than one occasion. But the best thing you can do is to stay true to what you love and not only what you do, but how you do it. You are amazing! Be inspired by others and make it your own.

“Be yourself. Everyone else is taken.”

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